Shopping · available
Rag.tv for shopping and live commerce
Vintage, secondhand and resale is one of the fastest-growing segments in apparel.
Why it holds up
Resale brands are mostly named with euphemisms for 'used' or invented words. Rag is direct about what it is, which is the tone that segment's customers actually reward, and it works spoken by a host on a live selling stream.
Naming rule for shopping and live commerce: Host-speakable, point-of-view bearing.
On air
Working tagline: Worn already.
| Channel bug | RAG — 3 letters, legible at 32px |
| Spoken length | 1 syllable |
| As a mark | Three letters. At this length the word is the mark and typography does all the work, which makes for the most durable kind of identity. |
| Status | Available — Escrow.com |
Rag in other categories
The same word, argued for a different room. Categories not listed are ones where the argument would be thin — and a thin argument is not worth your money.