Documentary · available
Rag.tv for documentary
Press connotations position a strand as editorial rather than corporate.
Why it holds up
A documentary strand named Rag promises reporting rather than spectacle. It is short enough to work as an on-screen title card and carries no decade attached to it.
Naming rule for documentary: No decade attached to it.
On air
Working tagline: Filed.
| Channel bug | RAG — 3 letters, legible at 32px |
| Spoken length | 1 syllable |
| As a mark | Three letters. At this length the word is the mark and typography does all the work, which makes for the most durable kind of identity. |
| Status | Available — Escrow.com |
Rag in other categories
The same word, argued for a different room. Categories not listed are ones where the argument would be thin — and a thin argument is not worth your money.