Fashion · available
Rag.tv for fashion
The rag trade is the garment industry's own name for itself.
Why it holds up
Insiders use the phrase without irony and outsiders read it as gritty and confident. A fashion channel named Rag is claiming the industry's vernacular, which is a stronger position than another invented name — though a buyer should build a visually distinct identity, as the word appears in existing fashion branding.
Naming rule for fashion: Material and shape words outlast founder names.
On air
Working tagline: The trade.
| Channel bug | RAG — 3 letters, legible at 32px |
| Spoken length | 1 syllable |
| As a mark | Three letters. At this length the word is the mark and typography does all the work, which makes for the most durable kind of identity. |
| Status | Available — Escrow.com |
Rag in other categories
The same word, argued for a different room. Categories not listed are ones where the argument would be thin — and a thin argument is not worth your money.