News · available
Rag.tv for news and current affairs
'Rag' has meant newspaper for over a century, usually affectionately.
Why it holds up
A news channel named Rag signals that it is scrappy, independent and not trying to be an institution. For an outlet whose entire pitch is that it is not legacy media, three letters do more positioning work than most mastheads manage in a paragraph.
Naming rule for news and current affairs: Restraint reads as credibility.
On air
Working tagline: Print it anyway.
| Channel bug | RAG — 3 letters, legible at 32px |
| Spoken length | 1 syllable |
| As a mark | Three letters. At this length the word is the mark and typography does all the work, which makes for the most durable kind of identity. |
| Status | Available — Escrow.com |
Rag in other categories
The same word, argued for a different room. Categories not listed are ones where the argument would be thin — and a thin argument is not worth your money.