Travel · available
Lychee.tv for travel
A regional fruit places a travel channel without naming a country.
Why it holds up
Travel brands that name a country cannot expand. Lychee implies southern China and Southeast Asia while staying open across the whole region — the right amount of specificity for something that wants to grow.
Naming rule for travel: Imply terrain without naming a country you will later want to leave.
On air
Working tagline: South of somewhere.
| Channel bug | LYCHEE — 6 letters, legible at 32px |
| Spoken length | 2 syllables |
| As a mark | Rough red shell, white interior, dark seed. A three-colour object that is unusually vivid for a fruit and strong in packaging and flat vector. |
| Status | Available — Escrow.com |
Lychee in other categories
The same word, argued for a different room. Categories not listed are ones where the argument would be thin — and a thin argument is not worth your money.