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Lychee.tv for shopping and live commerce
Cross-border live commerce needs a name native on one side and appealing on the other.
Why it holds up
Live selling into and out of Asian markets is one of the fastest-growing video formats there is. A name that passes in both languages removes a real friction from every stream.
Naming rule for shopping and live commerce: Host-speakable, point-of-view bearing.
On air
Working tagline: Straight from there.
| Channel bug | LYCHEE — 6 letters, legible at 32px |
| Spoken length | 2 syllables |
| As a mark | Rough red shell, white interior, dark seed. A three-colour object that is unusually vivid for a fruit and strong in packaging and flat vector. |
| Status | Available — make an offer |
Lychee in other categories
The same word, argued for a different room. Categories not listed are ones where the argument would be thin — and a thin argument is not worth your money.