Lifestyle · available
Lychee.tv for lifestyle
Diaspora-facing lifestyle content is large and almost entirely unbranded.
Why it holds up
The audience is bilingual and underserved by brands that read as belonging to only one market. A fruit word that is ordinary in Asia and interesting in the West is precisely calibrated for it.
Naming rule for lifestyle: Plain nouns age better than aspirational adjectives.
On air
Working tagline: Home, twice.
| Channel bug | LYCHEE — 6 letters, legible at 32px |
| Spoken length | 2 syllables |
| As a mark | Rough red shell, white interior, dark seed. A three-colour object that is unusually vivid for a fruit and strong in packaging and flat vector. |
| Status | Available — make an offer |
Lychee in other categories
The same word, argued for a different room. Categories not listed are ones where the argument would be thin — and a thin argument is not worth your money.