Food · available
Lychee.tv for food
A flavour category in its own right across bubble tea, seltzer and cocktails.
Why it holds up
Food and drink channels live on flavour recognition. Owning the category word rather than an invented brand name is a meaningful head start, particularly in a segment growing this quickly in Western markets.
Naming rule for food: Single-ingredient names outperform technique names — the word is already in the viewer's vocabulary.
On air
Working tagline: Chilled, always.
| Channel bug | LYCHEE — 6 letters, legible at 32px |
| Spoken length | 2 syllables |
| As a mark | Rough red shell, white interior, dark seed. A three-colour object that is unusually vivid for a fruit and strong in packaging and flat vector. |
| Status | Available — Escrow.com |
Lychee in other categories
The same word, argued for a different room. Categories not listed are ones where the argument would be thin — and a thin argument is not worth your money.