Sports · available
Crocodile.tv for sports
Patience then sudden speed is the actual hunting strategy, and it is the shape of most sport.
Why it holds up
Sports branding defaults to speed alone. The crocodile's stillness-then-strike pattern is a more accurate and more distinctive metaphor for competition, and it reads as a broadcast operation rather than a blog.
Naming rule for sports: Must read as a broadcast operation, not a blog.
On air
Working tagline: Wait. Strike.
| Channel bug | CROCODILE — 9 letters, legible at 32px |
| Spoken length | 3 syllables |
| As a mark | A closed silhouette with an unmistakable jaw line, recognisable in profile at any size in one colour. |
| Status | Available — Escrow.com |
Crocodile in other categories
The same word, argued for a different room. Categories not listed are ones where the argument would be thin — and a thin argument is not worth your money.