Fitness · available
Crocodile.tv for fitness
Endurance rather than intensity — a genuinely different position in the category.
Why it holds up
Fitness branding is saturated with aggression and short-term intensity. An animal that has survived 200 million years by conserving energy is a more honest metaphor for long-term training and one nobody else is using.
Naming rule for fitness: Aggressive naming repels the largest untapped audience — people who have not trained in years.
On air
Working tagline: Outlast it.
| Channel bug | CROCODILE — 9 letters, legible at 32px |
| Spoken length | 3 syllables |
| As a mark | A closed silhouette with an unmistakable jaw line, recognisable in profile at any size in one colour. |
| Status | Available — Escrow.com |
Crocodile in other categories
The same word, argued for a different room. Categories not listed are ones where the argument would be thin — and a thin argument is not worth your money.