Kids · available
Crocodile.tv for kids and preschool
In children's media the crocodile is comic rather than frightening.
Why it holds up
The snapping crocodile is a picture-book fixture across cultures — Peter Pan's ticking crocodile, countless illustrated books. The long word is not a problem here because children's brands are spoken far more than typed.
Naming rule for kids and preschool: Two or three syllables, soft consonants, an animal or object a child can draw.
On air
Working tagline: Snap to it.
| Channel bug | CROCODILE — 9 letters, legible at 32px |
| Spoken length | 3 syllables |
| As a mark | A closed silhouette with an unmistakable jaw line, recognisable in profile at any size in one colour. |
| Status | Available — Escrow.com |
Crocodile in other categories
The same word, argued for a different room. Categories not listed are ones where the argument would be thin — and a thin argument is not worth your money.