Plant-based · available
Broccoli.tv for plant-based food
A specific vegetable rather than an ideology.
Why it holds up
Naming a plant-based channel after a single vegetable avoids the tonal trap of the category — nothing about the word implies judgement, so the audience that has not committed to a diet identity is not pushed away at the name.
Naming rule for plant-based food: Avoid names that preach. The audience left the category once already over tone.
On air
Working tagline: Just the vegetable.
| Channel bug | BROCCOLI — 8 letters, legible at 32px |
| Spoken length | 3 syllables |
| As a mark | Tree-like florets — a natural fractal. Distinctive enough that no other food is ever mistaken for it in silhouette. |
| Status | Available — Escrow.com |
Broccoli in other categories
The same word, argued for a different room. Categories not listed are ones where the argument would be thin — and a thin argument is not worth your money.