Health · available
Broccoli.tv for health
The reference vegetable in nutrition guidance across the English-speaking world.
Why it holds up
Health channels need a name that is credible and legible to people who know nothing about nutrition. Broccoli is what everyone was told to eat, which makes it the most self-explanatory health name available.
Naming rule for health: Gentle, without making a claim a regulator can test.
On air
Working tagline: You already know.
| Channel bug | BROCCOLI — 8 letters, legible at 32px |
| Spoken length | 3 syllables |
| As a mark | Tree-like florets — a natural fractal. Distinctive enough that no other food is ever mistaken for it in silhouette. |
| Status | Available — Escrow.com |
Broccoli in other categories
The same word, argued for a different room. Categories not listed are ones where the argument would be thin — and a thin argument is not worth your money.