Wellness · available
Tofu.tv for wellness
A plain food noun resets the register away from supplements.
Why it holds up
Wellness naming has exhausted Sanskrit and Latin, and audiences have grown sceptical of invented compounds. A four-letter food word reads food-first, which is where trust in the category currently sits.
Naming rule for wellness: Plain nouns read credible; invented compounds read like supplements.
On air
Working tagline: Nothing added.
| Channel bug | TOFU — 4 letters, legible at 32px |
| Spoken length | 2 syllables |
| As a mark | A white cube. The simplest possible mark in the entire portfolio — geometry, not illustration. Scales infinitely and needs no drawing skill to reproduce. |
| Status | Available — make an offer |
Tofu in other categories
The same word, argued for a different room. Categories not listed are ones where the argument would be thin — and a thin argument is not worth your money.