Plant-based · available
Tofu.tv for plant-based food
The single most recognised plant protein on earth.
Why it holds up
Plant-based channels need a name that is specific enough to signal the category and neutral enough not to preach. Tofu is the category's most literal word and carries none of the moral weight that vegan-adjacent naming does.
Naming rule for plant-based food: Avoid names that preach. The audience left the category once already over tone.
On air
Working tagline: Takes on anything.
| Channel bug | TOFU — 4 letters, legible at 32px |
| Spoken length | 2 syllables |
| As a mark | A white cube. The simplest possible mark in the entire portfolio — geometry, not illustration. Scales infinitely and needs no drawing skill to reproduce. |
| Status | Available — Escrow.com |
Tofu in other categories
The same word, argued for a different room. Categories not listed are ones where the argument would be thin — and a thin argument is not worth your money.