Health · available
Tofu.tv for health
A protein source with decades of mainstream nutritional recognition.
Why it holds up
Health media needs credibility without claims. Tofu is understood as a protein alternative by audiences who know nothing else about nutrition, which makes it a legible entry point rather than an insider term.
Naming rule for health: Gentle, without making a claim a regulator can test.
On air
Working tagline: Simple protein.
| Channel bug | TOFU — 4 letters, legible at 32px |
| Spoken length | 2 syllables |
| As a mark | A white cube. The simplest possible mark in the entire portfolio — geometry, not illustration. Scales infinitely and needs no drawing skill to reproduce. |
| Status | Available — Escrow.com |
Tofu in other categories
The same word, argued for a different room. Categories not listed are ones where the argument would be thin — and a thin argument is not worth your money.