Shopping · available
Pear.tv for shopping and live commerce
Fit is the leading cause of returns in apparel and the leading unsolved customer problem.
Why it holds up
A live shopping channel named Pear is announcing a point of view on fit before a single product appears on screen. That is a merchandising position, not just a name.
Naming rule for shopping and live commerce: Host-speakable, point-of-view bearing.
On air
Working tagline: Fits, on air.
| Channel bug | PEAR — 4 letters, legible at 32px |
| Spoken length | 1 syllable |
| As a mark | An asymmetric round form — more memorable than a circle precisely because it is imperfect. Its silhouette is instantly separable from every other fruit, which is not true of apple, orange or plum. |
| Status | Available — make an offer |
Pear in other categories
The same word, argued for a different room. Categories not listed are ones where the argument would be thin — and a thin argument is not worth your money.