Food · available
Pear.tv for food
The association requires no work — the word simply is the thing.
Why it holds up
Apple, orange, lemon and cherry are locked at every useful extension. Pear is the last soft, seasonal, universally known fruit word still available, and single-ingredient names outperform technique names because the word is already in the viewer's vocabulary.
Naming rule for food: Single-ingredient names outperform technique names — the word is already in the viewer's vocabulary.
On air
Working tagline: In season.
| Channel bug | PEAR — 4 letters, legible at 32px |
| Spoken length | 1 syllable |
| As a mark | An asymmetric round form — more memorable than a circle precisely because it is imperfect. Its silhouette is instantly separable from every other fruit, which is not true of apple, orange or plum. |
| Status | Available — Escrow.com |
Pear in other categories
The same word, argued for a different room. Categories not listed are ones where the argument would be thin — and a thin argument is not worth your money.