News · available
Onion.tv for news and current affairs
The word already signals a publication with an attitude.
Why it holds up
News branding splits between institutional gravity and outsider scepticism. Onion sits firmly in the second camp, which is a defensible and increasingly crowded-but-underbranded position for a video news operation.
Naming rule for news and current affairs: Restraint reads as credibility.
On air
Working tagline: Read between.
| Channel bug | ONION — 5 letters, legible at 32px |
| Spoken length | 3 syllables |
| As a mark | Concentric rings — one of the few natural forms that is already a diagram. Reads as depth, layers and structure simultaneously. |
| Status | Available — Escrow.com |
Onion in other categories
The same word, argued for a different room. Categories not listed are ones where the argument would be thin — and a thin argument is not worth your money.