Cooking · available
Onion.tv for cooking
Where every recipe actually begins.
Why it holds up
For a technique-led cooking channel, naming yourself after the first step of almost every dish is a statement about fundamentals. It is unglamorous in a way that reads as confident.
Naming rule for cooking: A presenter says the channel name hundreds of times a season. Every syllable costs.
On air
Working tagline: The base of everything.
| Channel bug | ONION — 5 letters, legible at 32px |
| Spoken length | 3 syllables |
| As a mark | Concentric rings — one of the few natural forms that is already a diagram. Reads as depth, layers and structure simultaneously. |
| Status | Available — Escrow.com |
Onion in other categories
The same word, argued for a different room. Categories not listed are ones where the argument would be thin — and a thin argument is not worth your money.