Plant-based · available
Avocado.tv for plant-based food
The most recognisable plant fat in Western food culture.
Why it holds up
Plant-based naming struggles to avoid preaching. Avocado is desirable rather than virtuous, which reframes the category around pleasure instead of restriction.
Naming rule for plant-based food: Avoid names that preach. The audience left the category once already over tone.
On air
Working tagline: Rich, no animals.
| Channel bug | AVOCADO — 7 letters, legible at 32px |
| Spoken length | 4 syllables |
| As a mark | Halved with the stone visible — one of the most reproduced food images of the social media era. The identity already exists in the audience's visual memory. |
| Status | Available — Escrow.com |
Avocado in other categories
The same word, argued for a different room. Categories not listed are ones where the argument would be thin — and a thin argument is not worth your money.