Food · available
Avocado.tv for food
The defining image of health-forward food media for over a decade.
Why it holds up
Avocado is not merely an ingredient in this category, it is the visual signature of an entire content movement. A food channel named after it is claiming that movement's centre rather than a corner of it.
Naming rule for food: Single-ingredient names outperform technique names — the word is already in the viewer's vocabulary.
On air
Working tagline: Halved and served.
| Channel bug | AVOCADO — 7 letters, legible at 32px |
| Spoken length | 4 syllables |
| As a mark | Halved with the stone visible — one of the most reproduced food images of the social media era. The identity already exists in the audience's visual memory. |
| Status | Available — Escrow.com |
Avocado in other categories
The same word, argued for a different room. Categories not listed are ones where the argument would be thin — and a thin argument is not worth your money.