Food · available
Pumpkin.tv for food
Soup, pie, spice — pumpkin spans savoury, sweet and beverage in every Western market.
Why it holds up
Few ingredients cross that many courses. A food channel named Pumpkin has genuine range while still sounding specific, which is the balance most food brand names fail to strike.
Naming rule for food: Single-ingredient names outperform technique names — the word is already in the viewer's vocabulary.
On air
Working tagline: Sweet or savoury.
| Channel bug | PUMPKIN — 7 letters, legible at 32px |
| Spoken length | 2 syllables |
| As a mark | The most recognisable vegetable silhouette in existence — ribbed sphere with a stem. Instantly identifiable in one colour at any size, which almost nothing else in this portfolio matches. |
| Status | Available — Escrow.com |
Pumpkin in other categories
The same word, argued for a different room. Categories not listed are ones where the argument would be thin — and a thin argument is not worth your money.