Food · available
Potato.tv for food
The most-eaten staple on the planet and the least pretentious word in food.
Why it holds up
Food media splits between aspiration and reality. Potato is firmly on the reality side — weeknight cooking, budget eating, comfort food — a position with an enormous audience and almost no strong brand holding it.
Naming rule for food: Single-ingredient names outperform technique names — the word is already in the viewer's vocabulary.
On air
Working tagline: Dinner, actually.
| Channel bug | POTATO — 6 letters, legible at 32px |
| Spoken length | 3 syllables |
| As a mark | A lumpy oval with two dots. One of very few shapes a child and a designer draw identically. Survives monochrome, embroidery, favicon and app icon without redraw. |
| Status | Available — Escrow.com |
Potato in other categories
The same word, argued for a different room. Categories not listed are ones where the argument would be thin — and a thin argument is not worth your money.