Gaming · available
Goldfish.tv for gaming
Short sessions, short memory — a self-aware name for casual play.
Why it holds up
Casual and mobile gaming is the largest and least-branded segment of the market. Goldfish signals short sessions and no commitment, which is exactly what that audience wants and what hardcore-coded naming actively repels.
Naming rule for gaming: Corporate-sounding names are punished. The word should already exist in the culture.
On air
Working tagline: One more round.
| Channel bug | GOLDFISH — 8 letters, legible at 32px |
| Spoken length | 2 syllables |
| As a mark | Orange body with flowing fins in a bowl. One of the most reproduced illustrations in existence and immediately legible in one colour. |
| Status | Available — Escrow.com |
Goldfish in other categories
The same word, argued for a different room. Categories not listed are ones where the argument would be thin — and a thin argument is not worth your money.